Online advertising forecast and targeting

 

In this post, I will discuss the main factors for targeting and positioning your online advertisements on Social Media and other advertising firms. When you read this article, you can get a better idea of how to place, position, and archive a rapid success.

What is an advertising

Before talking about an advertising forecast, we should get to know what an advertisement is.

Advertising is a marketing communication method that an identified sponsor pays for promoting a product using a non-personal presentation.

 

There are few main facts that an advertisement includes

 

• The sponsor is identified
• The message delivering platform should be paid by the sponsor
• The presentation should be a non-personal presentation
•  

In addition to that,

 

• The receiver can ignore the message any time
• There is no feedback from the receiver, No dialog with the receiver
• The seller or sponsor can repeat the message
• A large number of customers receive the message and receivers believe about the product due to the public understand

 

When we discuss those facts, we can take and real-time example. Imagine the coca-cola company spoons many TV programs, and they broadcast Coca-cola messages as advertisements. So the program watcher can change the channel at any time while he is watching the ad. The receiver may have many doubts about the product, and he can't get cleared of those simultaneously. But, many people use the product, so he decides to purchase cocoa when he gets thirsty.

 

Advertising online

 

When you are deciding to promote your product, the best advertising platform is the internet. There are many tools for targeting and positioning your advertisement. For example, In Google ads and Facebook ads, there are many tools to place the ad geographically and demographically.

 

Planning to find the relevant customers

 

Before we promote our product, we should understand the product is produced for whom, where, and when. If you place advertisements online without this understanding, your whole ad campaign may be going to waste. In this economic system, we should protect our time and money. So if you plan your ad campaign according to the following facts, you can archive brilliant results.

 

With a better understanding of the following facts, you can decide how to run your ad campaign.

 

• Mass marketing
• Market segmentation

 

Mass marketing

 

This method is relevant for mass production, mass distribution, and mass promotion for one product for all buyers of all ages and everywhere in a country or world. Suppose you are producing a product or selling a product that fits all the people regardless of whether male or female and works for people living in all areas in a country, we can say it as a mass product. For example, If someone is producing a Pen, This pen can sell this pen anywhere in the world. Pens can be sold to anyone in the world. It fits everyone who needs to write. Coca-Cola is an excellent example of this topic. Its market is spread all over the globe. Anybody knows it, and anybody can drink for the thirsty.

 

If you plan to place an ad campaign on the mass product, you don't need to target an audience of age groups, sex, or geography. You can set the ad, but experienced marketers advise target one area as the campaign's first stage. It could be an excellent strategy to get to ensure customer trust in the relevant area.

 

Market segmentation

 

The seller must understand which product is needed by whom, where, and when in this case. By considering this fact, we can archive rapid success without any wastage. In addition to that, the seller should understand the buyers' different requirements, purchasing power, buying attitudes, and buying habits. By considering those, the marketing campaign will be very successful.

 

The following points should discuss under this fact for getting a better understanding.

 

• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Behavioural segmentation

 

Geographic segmentation

 

In this segmentation, the promotion campaigns are held area-wise, region, city, rural, etc. When an ad campaign is running, we should get to know whether our product fits this area. What kind of people live there, what type of purchase power they have, and the weather condition and developing status.

As an example, if we are going to sell jerseys and coats, we should run the ad campaign targeting cold areas such as Fairbanks, Alaska, Williston, etc. If we run this ad all over the USA, the people in hot regions do not read even a caption.

Demographic segmentation

 

In this segmentation, we take Age, Family size, life cycle, Gender, Occupation, Education, nationality, etc. For example, if you will run an ad campaign about shaving cream, you can target men over 15 years old. When we are promoting a high-priced item, we can target by occupations and designations.  

Psychographic segmentation

 In this segmentation, we carefully target the lifestyle of customers and personalities. For example, if we sell hair dye, we can target all over 50 years old. If we are going to sell exercise machines, we can choose people doing active lifestyle jobs such as businessmen, executive managers, etc.

Behavior Segmentation

According to this, we can promote our product to people who care about the occasion and benefits such as special offers, Quality, speed, etc.

By referring above factors, you can create a successive ad campaign and achieve rapid success for your paid money and time.  

 

As a summary

• Identify what kind of product we are going to promote
• The product is fit to whom
• The product is suitable to which area
• When the product is mostly used

What are the advantages of running ad campaigns online?

• Can reach a higher amount of customers for a lower price
• Can get to the correct customer base using the ad network tools and options
• Deploy the customer to the product or service at the same time using a link
• Can take real-time feedback (On Facebook)
• Can take analytics of how customers responded to the ads

 

You may also know more about online advertising strategies. Please share those strategies and your ideas with others in the comment section.

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