In this article, I am going to discuss how to archive success as a print-on-demand seller.
I will explain what the Print on demand is briefly, and I will tell you some valuable tricks and tips to sell your Print on demand items in the market.
What is Print on demand?
As I mentioned before in my previous post, Print on demand is a printing business process that works when a customer places an order; a third-party company prints the brand owner’s designs and posts them to the customer’s address. The brand owner or shop owner has to pay the bill to the third-party printing company. You can sell T-shirts, Mugs, Wall arts, Baby suits, swimwear, Phone cases, Slippers, etc.
You can connect with a print on Demand Company, and you can start your business on an online market platform or your online shop. Some companies encourage designers to start shops on their websites that have millions of daily visitors. If you are new to Print on demand, this is the best way to begin your journey. Redbubble and the Spreadshirt Can take as good examples.
See more: 5 Easy ways to earn E-Money online as a graphic designer.
Print on demand tricks and tips
1. Choose a Niche
Choosing a niche and marketing on a unique niche is one of the best strategies in the marketing field. So, there are more chances to sell items in your shop, If you are market your product on a unique niche. For example, if you design T-shirt designs on saving nature, create more than 50 designs based on nature. If a buyer sees your design and comes to the shop via the design, he has sees different choices in your store according to your niche. If you list several designs in many niches, the customer gets confused, and he would haven’t a choice on what he should buy or have no choice according to his desire.
Don’t get stuck in one niche tho. After creating about 50 or 60 designs, you can jump to another niche. When after creating about two, three niches, you can combine niches and create the newest niche ideas. As an example, If you love dogs, So you can design dogs based designs. After that, you generate a design for traveling. Using both of those designs, you can create a new niche based on traveling with the dogs. This niche combining strategy is a pretty simple idea, and you can create many niches by expanding your mind. If you do market research online, you can see a lot of those kinds of designs based on combined niches.
2. Choose the right products to sell in your shop.
The beginners used to sell all the possible items provided by the printing company in their shop. This activity is a big mistake doing by the designers. By making this mistake, the customer gets confused and has no confidence in the shop and the designer. If a customer comes to your shop through one design, he can’t understand the targeted product for the desired design.
If you can design t-shirt designs, choose possible t-shirts for Print and list them in your shop. Do not choose mugs, Pillows, bed sheets, bags, or any other product to be printed on your design or list for the customers because those T-shirt designs are specialized just for t-shirts. If you are designing Mug designs, use those designs only for print mugs. Don’t use T-shirts any other products to be printed. In addition to that, do not sell different items in your shop other than your main product. If you are willing to sell T-shirts as your Print-on-demand product, do not sell mugs, bed sheets, bags, pillows, or other products provided by the Print on demand firm.
3. Promote your store
Promoting your shop and products, make your product visibility to more audience all over the world. Some people think promoting means money. But you can promote your products on social media such as Facebook, Instagram, Pinterest, etc. When getting more profit, you can promote your products on social media platforms.
But at the beginning, you can post and share those posts on Facebook groups and pin them on Pinterest. You can post on Facebook targeting relevant audiences. For example, If you are designing a Beard t-shirt designing, you can post it on beard groups. There are many active groups based on beard lovers. This strategy is effective, and you can make a good audience.
Do not run ads initially if you are selling your Print on demand items on online market places. Because of the customer can jump into another store. But the customer is guided to the online market by your ads. So you can run ads if you have an online store handled by you.
4. Do not copy
Do not copy brand names or logos within from famous products. Many new sellers make this mistake, and sometimes their shop is got banned by online marketplaces. Some imitator sellers design imitate designs, and those designs are ignored by the customers easily. If you are using fonts, always try to use unique new fonts. Do not use existing fonts on famous brand logos. The other thing is, do not copy movie names, Cartoon names or logos, and characters without the permission of the producer of the film or cartoon. Some online stores close the stores for those mistakes without informing you, as discussed above.
5. Pricing the product
Pricing is an essential part of selling any product. So, when selling Print-on-demand products, you should think about pricing before publishing a product. I recommend you do research first. Then you can get an idea about the price of several products on the market. According to the study, you can price your product. Do not price higher values on your product. As same as that, do not sell the product for a lower price.
In the beginning, you can take a tiny commission for your design. At first, you should think about how to grow your customer base. Some customers visit you, again and again, your shop, if your products are cheaper than others. You can give them discounts, coupons and you can realize they will come back to your shop and buy your items. You can provide special discount coupons for customers who come to your shop frequently by sending a thanking message and a discount coupon.
I hope you took good ideas about Tips and tricks on print-on-demand selling. Maybe you have more experience on this topic. Would you please comment those on the comment section and let’s share those experience with other?
Thank you for visiting us
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